What’s Inside?

As of 2024, there are more than 200 retail media networks (RMNs) globally, with over 80 operating in the United States. This number continues to grow rapidly as more retailers, both online and brick-and-mortar, develop their own networks to capitalize on the booming retail media sector.

The RMN market is poised for significant growth in the coming years. Currently, it's projected to grow at an annual rate of around 25%, reaching approximately $100 billion by 2026. This expansion will account for roughly 25% of total digital media spend, signaling RMNs' increasing importance as a key advertising channel. Major players like Amazon are expected to maintain dominance, accounting for about 60% of this space, while smaller players will see even faster growth.

Despite expansive growth, retailers face several key challenges, particularly when it comes to unifying their customer data, that require a sophisticated solution. 

In this guide, we:

• Take a deep dive into the challenges retailers and RMNs face when attempting to bridge the gap between customers’ online and offline behaviors
• Explore Identity Resolution as an ideal solution
• Provide insight into what to look for in an Identity partner